In celebration of their relaunched and revamped Hair Milk Collection, and the 100 billion curls that Hair Milk has nourished over the last 18 years, they are hosting 100 curl meet-up parties all over the country last month.
Lisa Price kicked off the celebration on July 27th at the Macy's State Street location in Chicago. Consumers learned from on-site experts how the new collection can enhance their curl pattern and received the limited-edition Lisa’s Curl Towel when a qualifying purchase was made. A Dj provided a lively atmosphere while Price took pictures and mingled with customers.
On July 28th, the parties continued at 20 other Macy's locations, and the next 80 parties will continue through August. During each Curl Party, attendees will be encouraged to take pictures of themselves via Instagram using the hashtag #simpleperfectcurls, and winners will be chosen daily to receive the Hair Milk collection.
In light of their celebration Carol's Daughter was lovely enough to send over the products to review.
WHAT IS IT? A new 4-product collection to achieve SIMPLE. PERFECT. CURLS.
WHAT’S THE STORY? The path to achieve and maintain perfect curls has developed into heaps of complicated products, with complex rules and procedures. A simplified solution was needed— resulting in SIMPLE. PERFECT. CURLS., an easy regimen for every curl type. For
curly girl Lisa Price, creating a product to simply moisturize and define curls has always been the ultimate goal, and now Carol’s Daughter is launching the collection with new solutions that cleanse, moisturize & style, bringing out one’s best curl. Each product helps provide moisture, detangle and condition hair while ensuring that the style keeps its luster all day.
HOW DOES IT WORK? There’s now 3 easy steps to getting SIMPLE. PERFECT. CURLS.: Just Cleanse, Moisturize & Style! Every curly girl knows that dry curls mean a halo of frizz. Hair Milk hydrates, defines and styles curls, coils, kinks and waves with its co-wash cleansing conditioner, leave-in conditioners and high-shine, flake-free styling pudding. This simplified approach still includes Carol’s Daughter’s cult favorite, Hair Milk Original. The new Hair Milk collection is designed to infuse every hair texture with moisture and shine without weighing it
down, helping curls, coils and more maintain their shape and the perfect
shine all day.
WHAT’S THE RECIPE FOR THE PERFECT CURLY STYLE?
LOVE IT! WHERE DO I FIND IT? The Carol’s Daughter Hair Milk Collection is available at Carol’s Daughter Stores, Carolsdaughter.com, Sephora Stores, Macy’s, Dillard’s and Regis Salons nationwide beginning July 15, 2012.
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I'M ALICIA GIBBS
Faith + Family!
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