To promote the benefits of sharing among friends and family, Dove Dry Spray Antiperspirant is partnering with Rocksbox, the innovative jewelry subscription company that was created out of the practice of sharing the latest fashion finds with friends. The partnership will kicked off this week with interactive experiences in New York City and Los Angeles where women have the opportunity to share the latest innovative products and trends at the Dove Dry Spray Friendship Suite.
When women find their latest beauty obsession, it can be hard to keep it to themselves. It is not a surprise that sharing the latest "it" product is common, given that 84 percent of people say they trust recommendations from their friends and families and that 79 percent actually take action on those recommendations.*
The events will highlight the brand's latest innovation – Dove Dry Spray Antiperspirant – a product women are already talking about and sharing with their friends. Through a series of fun and engaging activities, event attendees will have the opportunity to experience the premium benefits of this new product, which is formulated with ¼ moisturizers that offer all the care of Dove in a spray antiperspirant that goes on instantly dry for a cleaner feel.
"New Dove Dry Spray provides a breakthrough experience, with benefits that elevate the antiperspirant category into the realm of beauty," says Matthew McCarthy, senior director of deodorants/antiperspirants, Unilever. "Spray antiperspirant is the format used most globally and we think women across the U.S. will absolutely love it once they try it. In fact, those who have tried the product are already sharing their experience with friends and family, telling them what they think in their online reviews and in social media."
Women who attend the New York City and Los Angeles events will also receive a stylist consultation to identify new jewelry trends that fit their individual style, plus a necklace to take home and a one-month Rocksbox subscription to try unlimited designer jewelry offerings for themselves.
"Your jewelry is a reflection of your personality and your friends know you best," said Rocksbox co-founder Meaghan Rose. "Being able to experiment with your style and try new things with the help of your girlfriends makes accessorizing fun and unique for everyone."
#TryDry for a Chance to Win** with Dove Dry Spray Antiperspirant
Dove is inviting women across the U.S. to #TryDry with Dove Dry Spray Antiperspirant for the chance to win over $10,000 in prizes, including spa, dining and entertainment gift cards. Consumers can get involved by visiting Dove.com/TryDry, write their review on new DoveDry Spray Antiperspirant and then share it on their Twitter or Facebook pages for a chance to win prizes.
Dove Dry Spray Friendship Suite Dates and Locations:
New York City
· Date: Wednesday, February 25, 2015
· Time: 11:00 a.m. – 7:00 p.m.
· Location: 312 Bowery, New York, NY 10012
· Date: Tuesday, March 3, 2015
· Time: 10:00 a.m. – 6:00 p.m.
· Location: 1538 N Cahuenga Blvd, Los Angeles, CA 90028
About the Products
Dove Dry Spray Antiperspirant provides all the care of Dove for softer, smoother underarms. It goes on instantly dry for a cleaner feel while offering the brand's signature ¼ moisturizing technology. The collection provides 48-hour odor and wetness protection and is available in a wide variety of Dove fragrances. The full line of products can be purchased at mass, food and drug retailers nationwide for SRP $5.49 (3.8 oz.).
For additional information visit Dove.com.
I'M ALICIA GIBBS
Faith + Family!
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